In the rapidly evolving world of technology, AI (Artificial Intelligence) has seemingly infinite applications. However, there's one pioneer in the arena, Anthropic, that is a step ahead of the rest. By their innovative and advanced technology, they are not just creating AI research and products, but they're also ensuring safety at the frontier, by designing smarter and more ethical AI systems.

Anthropic – an intriguing name hinting at its focus on 'humankind' – emphasizes the incorporation of human values into its AI designs. The platform formulates the AI in such a manner that it can understand, learn, and assume human-like consciousness. This human-centered approach in developing AI not just makes the technology more familiar and user-friendly but also safer.

Safety is no more an option but a necessity in the world of artificial intelligence. With every passing day as the AI systems are getting more complex and powerful, they are also becoming capable enough to make or influence decisions that can change the course of human life and society. In such a scenario, ensuring safety at the frontier becomes crucial, and that's what Anthropic primarily aims to achieve.

The team at Anthropic significantly invests their research and resources in addressing critical questions about 'reliable and responsible AI usage'. They work tirelessly to build AI models that can be transparent, understandable, and are controllable by humans.

Anthropic ascertains that AI systems should not just serve the purpose but also ensure the security of the users, therefore, it is steadfast to advance AI development to make it safer, more reliable, and fundamentally beneficial for humanity. The platform aims to build scalable, clearbox models that can be understood and controlled effectively.

Whether it's about creating an efficient digital assistant or harnessing AI for significant ventures like healthcare, cybersecurity, or even space exploration, the role of safety measures in AI can never be overemphasized. That's where Anthropic's role becomes paramount as It diligently works to build safety precautions as a standard part of the AI development process.

In conclusion, Anthropic is changing the face of AI research and products by focusing on the human element and ensuring safety, thereby allowing AI to be more beneficial and less threatening for humanity. The careful blend of innovative thinking and ethical practice aids Anthropic in growing as a leader in the AI industry, and by putting safety at the forefront, they are charting a path for the future of Artificial Intelligence that is poised, reliable, and secure. No matter how technologically driven we become, the essence of humanity and safety can never be compromised. With Anthropic's commitment to values and safety, we can look forward to a future where AI serves humanity and doesn't harm it.